When Encintas, CA locals recognized the need for a high-end, organically-based coffee shop and cafe in the area, they jumped at the opportunity.

The challenge? To differentiate The Lofty Bean from national, big-box competition by offering superior products with the much sought after appeal of organic goods.

Red Jet Creative focused on providing a visual brand that appeals to consumers first through the use of clean, modern typography imparting a high-end feel and an organic graphic element to quickly inform potential customers of the natural quality of their products.