Brand design for emerging swimwear brand

Peaches + Salt

Peaches + Salt Swim is a fashion swimwear brand for women who are 35+, nutrition and fitness-savvy, and seek out adventure through ethically sourced, chic, beautiful, and striking swimwear. After research of category leaders and competing emerging brands, it was clear that this demographic required a grown-up visual aesthetic. I designed an identity with a classic yet fresh color palette, clean and classic fonts, and refined aesthetic.

Deliverables

Brand Strategy & Design

Ecommerce Design (Shopify)

Packaging Design

Social Media Design

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